It's supposed to get so September sweltering through Labor Day Weekend, you'll need a fashion statement as scorching hot as the forecast. But only a fella truly comfortable in his own skin would dare try and sport this.

And for the record, this is not an homage to Borat and his mankini, no, this is the Brokini, from the Great White North...leave it to Canada, eh?

The Brokini is a bikini for men. This garment has more private area coverage than Sasha Baron Cohen's legendary character, and it's less risque. It's more like a skimpier version of Andre the Giant's wrestling singlet.

Two guys from Toronto launched this new line of bathing suits that features a single strap that goes over one shoulder. The two thirty-somethings, who have ZERO fashion experience between them, spent about 10 months developing a prototype before finally giving it the old "what-the-heck-lets-try-this", launching the brand less than a month ago.

They've got two versions for sale at Brokinis.com. One with pineapple polka dots (Fineapple), and a pink-and-white one that's covered with flamingos (Bromingo).


View this post on Instagram

The Bromingo Brokini. What do flamingos and this Bromingo have in common? They both skip leg day. #brokinis

A post shared by Brokinis (@brokinis) on

The website boasts: "More than 100 years have passed without any advancement in men's bathing suits...until now. Join the bathing suit revolution of schmedium proportions."

The whole site is riddled with self deprecating humor including the section about the blokes who came up with the idea:

We (the founders) excelled in high school and found classes to be a joke. We therefore didn’t develop any work or study ethic and spent most of our time playing hacky sack and sword fighting with meter sticks. We somehow made it into business school and were both perfectly mediocre and that is why we are stuck running a business that loses money like crazy.

We hope to one day grow Brokinis enough to cover our MASSIVE cryptocurrency losses and hire a golden retriever as a receptionist, but we have no idea how to run a business so that seems pretty unlikely at this point. We like dogs and strawberry daiquiris and the Toronto Maple Leafs.

Each suit costs $40.