Budweiser Changes Its Label to America: Why You Ask?
Not sure what's happening with the no-longer-all-American-beer Budweiser. For some reason its parent company (which is now Belgian) has decided to change the famous brand's label...
America’s No. 1 full-flavored lager is taking its longstanding tradition of patriotic packaging even further this summer by replacing “Budweiser” with “America” on the front of its 12-oz. cans and bottles. The brand is also modifying Budweiser’s iconic label to add copy that is central to American history, including phrases from the Pledge of Allegiance and lyrics from “The Star Spangled Banner” and “America the Beautiful.” On shelves nationwide from May 23 through the election in November, these cans and bottles aim to inspire drinkers to celebrate America and Budweiser’s shared values of freedom and authenticity.
For the last few years I've been drinking Coors, however, I may switch back to Bud to show my patriotism!
*By the way Bud is still brewed in the US at one of a dozen or so breweries