The idea behind the "survival" strap is that if you get lost in the woods or something, you unravel your bracelet and have like 30 feet of parachute cord to help you live through your horrifying ordeal.  Oh, boy.

I'm still waiting for the survival story to come out.  Like maybe the hiker that gets lost and...and...I don't know....ropes a rabbit with it??

Enough sarcasm.  I just remembered the impending zombie apocalypse!!