Keith Urban has joined Tim McGraw, Faith Hill, Taylor Swift and a list of other select superstars who market their own fragrances.  

Keith says he sought advice from his wife, Nicole Kidman before choosing the right fragrance.  He also had his band members try it out before making the final decision.  He told Australia’s Daily Telegraph he would “go to rehearsals with eight different bottles with fictitious names on them and pass them around.” 

When asked why the name PhoenixKeith said he didn't think most men would want other men to know they were wearing Keith Urban.   Good point Keith!  But, on the other hand - saying you're wearing Keith Urban might attract women!   

Keith's  new cologne, phoenix is available now.   Check it out here: Phoenix